Your knowledge is not just a piece of information that you were known; it is something you have the opportunity to make an income from. You can sell your knowledge by teaching a class with a group of students or have a client that you are working with. Teaching, however, requires some serious planning and attention to detail on your part. You can pick any area that you are good at from teaching a yoga class to tutoring, or even a private consultant. Your knowledge is your business so take what you known and turn it into a profit.
Before you start to take a moment to go through a few steps to prepare your home business. Starting a business receive serious consideration: Starting with your Idea
It's not enough that you have an idea to teach someone to cook if you are offering cooking lessons. The people considering your cooking experiences will want to know exactly what you are going to teach them for the money they will be paying you. Your lessons are where you need to sell yourself and business idea to your potential clients, be as consistent and efficient as you can through this process. Your first five minutes is your sales pitch to a potential client to your lessons, narrow your topic and stay pure.
Planning Your Schedule
Deciding in advance how often you would like to teach your classes are important. You need to schedule a time that will work for you, make sure you are comfortable and available. Working as a fitness instructor you will want to keep your classes structure to achieve the results your clients want. Teaching a cooking class can be more flexible, you can schedule your classes a little different and have to option to mix up the schedule on various time and days. Your students and clients expect you to keep your commitment to your time and days. Your Lessons are not a few days project; it is for at least six to eight months in some cases. Pick a schedule that you will be able to keep. Catering to your audience is important, set schedules that will attract them and make accommodations if necessary for them to be able to come to your classes. Most people go to the gym in the afternoon after work or school, if you are going to teach a yoga class or be a trainer offer your time slots during mornings and evening. Your cooking class can be later in the day also when moms that would like to sign up will have help with the kids. Scheduling to clients convenience can give your prospect the option to make it to class when the schedule is to their favor. Remember that your plan needs to work for you and your clients, find a balance that will fit both of your schedules.
Setting Your Price
Starting a new business comes with many steps, in the beginning, pricing is one of those first ones you take. One of your best resources is checking out existing business with similar products and service. You can compare talents, service, experience, and anything extra that your clients will receive from working with you. Coming in with a slightly lower price than the commercial establishments can be a great selling point for your business. The clients will receive expert opinion at a lower cost; this will attract quite a few people.
You already have great classes, multiple times they can attend, even different levels for the most part so why not package those items. Offer your students a package deal when they sign up. Give them a great product and make them feel like they are getting the most for their money. If they enjoy your classes, chances are they will be telling friends and family about it. You can offer a rewards program for referrals, even have a group discount if they bring more people with them. You always want to do something special for them because people work hard for their money, make them feel like it is worth it to hand it over to you.
Setting up Advertisement
As a small business you most likely will not have the budget for advertisement like a large establishment would. Warm marketing is where you need to use word-of-mouth with everyone that you are known. Getting the word out can be done through your social networks, family, and friends, your regular day job (if permitted), anywhere you have enough credit and someone that can tell others about your business. Marketing is just the beginning for your company, get out and post flyers anywhere that you are allowed to, and you think your potential clients may hang out. Online is a big part of what you do, create a website that has detail laid out of your business and about yourself for people to read. Create an appointment page where they can contact you online and set up meetings if they happen to miss you. Get familiar with people around you and never stop working in the beginning, the more people you can get talking about your business the more referrals you can build up.
Your knowledge is an asset and can be used to generate income for you if you plan it right and market yourself to the right audience.