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Go out and not only build a lucrative business, offer your clients a service that can help develop their business. Be a self-starter and turn local business needs into sufficient income.

How to go about local marketing

Online marketing is highly competitive and must we say volatile. Changes happen so quickly that any work done overnight could be rendered useless and you wake up to a brand new market. The though is to be profitable in the first place when you start in such a competitive arena. However, you do have another option to be successful online and avoid the millions of competition looking to make a living like you. Take a look at your local business and notice the areas they are suffering and how you could help. Believe it or not, they could use your help to keep them in the game and get new costumes through the door. Local adds like yellow pages have become obsolete and cost an arm and a leg. Competing with online companies have gotten harder, and local business needs your help compete with online companies.

That is where you can assist the business to survive and thrive while adding a little cash in your pocket. Your skills can be used to help local business with promotion online and offline with new campaigns and ideas.

Where To Find Clients

Start by looking for new customers, don't worry because this part is easier than is sounds, you have multiple ways of locating them. Setting up a website is a great way to showcase not only your talents but post any reviews by past client to build credibility. You can now send current and potential customers information. Make sure to have your website URL on all printed materials such as brochures, business cards, and even flyers.

On your website make sure to include information such as:

· Examples of past work you have completed · A full page on the type of service you provide · A contact form for clients to get in touch with you to get quotes, answer questions and more

Now you have a website setup you want to have a few printed materials. Have a few business cards on hand to pass out; Vista print has a great QR code you can add to your card to send your visitors to any link you desire. That code will come in handy because just about everyone is online today. Brochures and flyers are relatively cheap to print even in colors. The printed material are not a must so if you cant afford it don't sweat.

Walking In and asking A Business

Now let us find those clients, take the bold step of going personally to the local business. Walk into a business during their slow hours and try to speak with the owner or manager. Depending on the business the hours differ from each one. Try to get the owner because they will be the ones making the final decisions. When you get there if the owner or manager is not available, leave your business card, flyer or brochures for them to contact you. Your printed material comes in handy to leave behind, so your presence stays in that business. Owners are usually busy so even if you don't get a callback go and visit the company again to meet the owner.

Try Cold Calling the Client and More

It is not ideal to cold call customers because people call business all the time for donation, surveys, and some other reason. First look through the yellow pages for companies without websites or with a low ranking. Give them a call and introduce yourself and explain in under five minutes of what you do and how you can help them. Once they voice interest set up an appointment to talk to the owner in person. Meet them at their office or preferably place of business to brainstorm and give an acute quote.

Brochures, Flyers, Letters and business cards

Printing materials are not as efficient like once they were, but a few printed materials can help. Business cards can be your best friends and come in handy when you meet prospects. Once you introduce yourself with a five minutes elevator pitch hand your business card with your name, phone number, site URL, and your business model.

Chamber of Commerce Meetings

Different areas each have a chamber of commerce or other business organization. Work out your schedule to attend all the meetings to get a chance to meet with the owners. Networking for business purpose is the primary reason for visiting, business owners are looking to increase their business. Take at lease 500 business cards to hand out, bring a table with internet to showcase your work to potential clients. Just take it slow at these meetings, you are just introducing yourself not selling. Instead, spend the time asking people about their business and listen. Answer questions about your business when they ask, then you can hand them your business card.

Use Craigslist to promote

Use this site to first look for business who are already looking for some help. Browse the ads first before placing your own, if you don't have craigslist use your local add space. Place your ad in the business section, so your clients can find you.

Top 3 Online Local Business Directories

Google Create A brand page verify profile link Youtube chanel

Bing Claim your listing Complete your listing profile Verify your listing

Yahoo! Submit listing Claim listing on search engine verify listing

Target the right companies

Just because a company comes up on your list does not always mean its a fit for your business. A restaurant can always use promotion for a new foot in the doors, while a manufacturing company that has pre-orders can overlook the advertising. Focus on companies that can and will benefit from your service.

Some examples:

- Locally owned restaurants - Locally owned consumer goods shops like clothing stores, shoe stores, hobby shops, craft shops, bookstores, etc. - Local product delivery (food, groceries, flowers, etc.)

Go in prepared with a Script

Never go to a meeting without preparing with a script of who you are, what you do, and how your service will be an asset to the business. Make sure to put in a few hours to practice that script so you can memorize it well. You want to make the script more sound conversational and NOT scripted. It helps you sound genuine and make it easy to talk about your business.

Prepare a list of just about any possible objections you think you may run across (price, time-frame, effectiveness, and more.) It will help cover all your basis and be prepared to negotiate with the client. The more prepare you are, the more likely you are to get the job.

Services You may want to provide

Never limit the type of services you can provide, just remember you are growing your skills every day. You have a variety of skills you can provide to business owners. An easy first one is designing a website, use platforms like Wix or WordPress to find standard themes you can modify for the company. Any skills you have trouble with or are not proficient with can always be outsourced. Offer various marketing services; this move will set you apart from other standard web development companies.

Include services such as: -Google Local Submission

- Have email marketing setup and management

- SEO (Search Engine Optimizer)

- Social media setup and management

- Develop creative contest and giveaways

- Develop scripts for videos and submission online

Remember those special packaging offers, take those services is bundle them up. Set up the different level, price range, and business needs that match for the clients to choose. Remember you are working with hosting companies and domains, so why not make more with the affiliate links that just about all of them provide. Referring clients to use the same companies through an affiliate link spells out a payout for you from the companies. You are not only providing a service, but you are referring your clients to companies you know and trust. Do your best to give customers excellent packages and do not overwhelm them.

Start planning today to discover the best way to build a profiting business. The goal is to start making money with a quality business, so start thinking today.


Having a businesses is great, but sometimes the day to day struggle to get clients old or new can be tiring. The best thing you can do is run your business efficiently to enable you to predict your monthly income better.

As an entrepreneur, you start out by being a self-employed service professional, so you need to stabilize your income. The way to go about doing that is to create a monthly recurring source of income to support your expenses; most people know this as a continuity program. You need more than one income to support your life and maintain that lifestyle. Life happens to the best of us no matter how careful we live, your best line of defense is preparation. There is four strong reason you need to have continuity income, so let's get started.

A Passive Income

Now, what is passive income? Passive income is income you receive on a regular basis with minimal effort on you part to maintain that business. Creating multiple income streams that bring you an income that exceeds your expenses gives you control over your life.

What is the definition of wealth? Wealth is the number of days you can survive without physically working ( or another member of your household physically working) and still be able to maintain your current standard of living.

For example, if your monthly expenses are $4,00 and you have saved $40,000 your wealth is ten months long. You measure your wealth in time not in dollar amount.

Working like a cow every day at a job is not ideal if you are looking to be wealthy, you have to work smart. Who would not want to stay at home instead of commuting to work? Who doesn't want to be wealthy? Creating multiple income streams that bring in recurring income on a regular basis that exceeds your expenses is a smart idea.

You need a 'REAL' business

Doing business is not just selling one product or service, you need to build multiple products to support your business. Running a business that sells a product or service only once is not a real business. Now there is nothing wrong with have one product or service the ideal is for you to keep a steady flow of income coming in. If you do plan to create a one-time product it should be something you customers are paying for every month. Decide on the type of business you will be creating to know which business are good for reoccurring payments from customers.

Can Be Package and Sold Away

Now that you have a real business that produces a steady flow of income it becomes an asset. Now how is that possible? You have a business that can be sold away to investors for 4x to 10x the original amount of the annual profits. Investors will pay the price you are asking because they see future profit not only in the annual revenue reports, but they can always continue to grow that business.

Having True Freedom

Picture yourself waking up in the morning on the first of the month without ever stepping outside your home and being free to do as you like. You can do that by earning an income over your monthly expenses from your continued income. You get freedom by controlling your money, control your life, and in turn control the freedom you enjoy in this world. 'Money is Freedom' simple; you need money to live every part of your life, continue income keeps the daily stress away and allow you to live a full life.

Continue income is not just about having money, it is about learning to improve and become the best version of yourself. The best part is once you have everything in place, and you start receiving continue income all you have to do is sit back and watch the income come in minimal effort personally on your part.

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References/Resources

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